Whisky is one of the world’s most popular spirits. It’s also complex and, at times, confusing. “It’s quite intimidating getting into the world of whisky when you’re surrounded by people who are very vocal or educated,” says whisky subscription service Whisky Freaks co-owner Greg Sanderson.
The new subscription offering comes from the Speakeasy Group, which owns and operates popular cocktail bars Mjolner, Nick and Nora’s and Eau de Vie in Melbourne and Sydney). It aims to demystify the world of whisky appreciation via a selection of drams delivered to your door.
“We want to create an inclusive environment for people who are new to it,” Sanderson says. “We’re here for the love of whisky – not to act like any keeper of information.