We sat down with Ilsa Harun, Brand Development Manager to discuss hospitality and her role at The Speakeasy Group.
Hospitality Journey: What do you love about the industry?
I absolutely love how it’s all about the experience! The hospitality industry is all about bringing people together to have a good time with great food and drinks and I love that I get to be a part of that creating that experience for others.
Walk us through your day in a life as a Brand Development Manager at Speakeasy Group.
No two days are ever the same! The best ones are definitely when I’m in a venue surrounded by camera equipment, and tasting the latest food and cocktails that are about to get added to the menu. But most days I’m in the office working editing the content we’ve created, writing social media content and email newsletters, creating digital artworks for upcoming campaigns, updating our websites or deep-diving into the analytics of our marketing systems.
What do you love about your role and working at the Speakeasy Group?
I love how it challenges both my creative and analytical sides to my brain! We’re always looking to make content for our followers that is fun, exciting and true to our incredible brands, but will also convert them into customers, and enjoying the real-life experiences we share online.
What is your favourite Speakeasy Group drink? From what venue and why?
It’s a toss up between the Sea & Shell Martini at Pearl Diver and the Smokey Rob Roy at Eau-de-Vie. I was never much of a martini or whisky drinker before working at the Speakeasy Group, but both of these drinks have certainly changed my mind!
Where would we find you on a day off?
If I’m not at home binging the latest movie or TV show, probably at a restaurant or bar in Melbourne! I absolutely love eating out, and can totally justify it being “market research”.